Direct Buys From the Websites / Impact Buys A. Direct Buys from Websites in Digital Advertising Direct...
Marketing
Digital Sales Funnel Introduction A digital sales funnel is a step-by-step picture of the path a potential...
Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
THE FUNCTION OF MEDIA PLANNING IN ADVERTISING Media planning is the strategic foundation of any advertising...
Introduction to media planning and buying Media planning and buying is an important part of marketing...
