Introduction Rural marketing strategies in India focus on the 4As framework—Availability, Affordability, Acceptability, and Awareness—to address challenges...
Rural Modern Media: Selecting Media Mix Selecting the right media mix means choosing a combination of communication...
Marketing plan of the client II. MARKETING PLAN OF THE CLIENT Introduction A marketing plan is a...
I. Business plan for setting up an agency A. BUSINESS PLAN INTRODUCTION If an individual or start-up...
Introduction Traditional media plays a vital role in rural marketing and advertising, especially in areas with limited...
Rural Advertising Meaning and Definition of Advertising Meaning: Advertising is a paid form of non-personal communication that...
New Product launch Techniques for Rural Markets Launching a new product in rural markets requires a distinct...
Introduction Advertising strategies in rural markets, particularly in India, focus on overcoming challenges like low literacy, scattered...
Meaning: Rural communication refers to the processes and methods used to share information, ideas, and knowledge within...
Social Media Campaigns 1. Meme Marketing Salman Khan—Bajrangi Bhaijaan Ranveer Singh—Gully Boy 2. Fan Art Contests Shah...