Sales promotion management Introduction Sales promotion is an element of the marketing mix. It is an initiative...
Growing the agency A. THE PITCH Introduction A pitch is a demonstration of concepts that an advertising...
Introduction An advertising agency is an autonomous business organization focused on advertising work, which commences the work...
The response process A. TRADITIONAL RESPONSE HIERARCHY MODELS: AIDA The acronym AIDA stands for Attention, Interest, Desire,...
Introduction Effective use of conventional and non-conventional media in rural marketing leverages accessible, low-cost channels to reach...
Introduction Designing the message and determining communication objectives in rural marketing involves tailoring content to low-literacy, community-oriented...
Introduction Copywriting and creative advertising for rural consumers emphasize simplicity, local relevance, and visual storytelling to overcome...
Introduction Understanding the advertising industry begins with a grasp of how the agencies work. Advertising agencies have...
Introduction An advertising agency, frequently stated as a creative agency or an ad agency, is a business...
Introduction Understanding rural consumers involves recognizing their value-driven mindset, community influences, and adaptations to limited infrastructure, which...