Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
MODULE-III Factors Affecting Media Mix Decision FACTORS AFFECTING MEDIA MIX DECISIONS Introduction Several factors affect media mix...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Iran and Israeli War (June 2025) Trouble between Iran and Israel has been going on since 1948,...
Module-II Negotiation skills in media buying A. Negotiation Strategies B. Laws of Persuasion A. Negotiation Strategies If...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
THE FUNCTION OF MEDIA PLANNING IN ADVERTISING Media planning is the strategic foundation of any advertising...