A. MEANS-END CHAINING Introduction It is likely to cultivate a model of consumers’ cognitive and intellectual structure...
Management
A. AGENCY–CLIENT RELATIONSHIP Introduction Nowadays building and maintaining a strong relationship is become challenging for both client...
Role of account planning in advertisingRole of Account PlannerAccount Planning Process A. ROLE OF ACCOUNT PLANNING IN...
Film Release date opposition Introduction “Film release date opposition” doesn’t have a standard meaning in the industry,...
Festivals, Dubbing in Foreign languages, Distribution and release film strategy. A holistic strategy for film festivals, dubbing...
Introduction There are currently a variety of alternative revenue streams in the film distribution industry that go...
![Programmatic Buying: [DSP (Demand side platform) or RTB (Real time bidding)]](https://rankernotes.com/wp-content/uploads/2025/08/a-generated-image-5-768x768.jpeg)
IV. Programmatic Buying: [DSP (Demand-side platform) or RTB (Real-time bidding)] Programmatic buying is an automated method for purchasing...
Direct Buys From the Websites / Impact Buys A. Direct Buys from Websites in Digital Advertising Direct...
Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
