Social Media Campaigns 1. Meme Marketing Salman Khan—Bajrangi Bhaijaan Ranveer Singh—Gully Boy 2. Fan Art Contests Shah...
Management
I. RURAL MARKET STRATEGIES WITH SPECIAL REFERENCE TO SEGMENTATION, TARGETING, AND POSITIONING. Introduction Segmentation Rural markets in...
1. Urban vs. Rural Segmentation 2. Tier 1–3 Cities Segmentation 3. Language-Based Targeting Summary Table Segment Preferences & Visuals Distribution...
Digital Publicity in India 1. Explosive Growth 2. Key Platforms & Formats 3. Trends in Digital Publicity...
Film production cycles typically consist of five major stages: Publicity windows vary based on the film’s scale...
In today’s world, where everyone makes use of internet, marketplaces are getting more and more crowded. In...
I. INTRODUCTION TO BRAND MANAGEMENT. A. MEANING OF BRAND. According to Kotler, a brand is a- “Name,...
A. AGENCY–CLIENT RELATIONSHIP Introduction Nowadays building and maintaining a strong relationship is become challenging for both client...
Role of account planning in advertisingRole of Account PlannerAccount Planning Process A. ROLE OF ACCOUNT PLANNING IN...
Film Release date opposition Introduction “Film release date opposition” doesn’t have a standard meaning in the industry,...
