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IV. Programmatic Buying: [DSP (Demand-side platform) or RTB (Real-time bidding)] Programmatic buying is an automated method for purchasing...
Direct Buys From the Websites / Impact Buys A. Direct Buys from Websites in Digital Advertising Direct...
Digital Sales Funnel Introduction A digital sales funnel is a step-by-step picture of the path a potential...
I. BUYING DIGITAL ADVERTISING: AN OVERVIEW OF PAID MEDIA, OWNED MEDIA, AND EARNED MEDIA. INTRODUCTION Buying...
Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
MODULE-III Factors Affecting Media Mix Decision FACTORS AFFECTING MEDIA MIX DECISIONS Introduction Several factors affect media mix...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
