Social Media Campaigns: Meme marketing, fan art contests, countdowns-Festival tie-ins (Diwali, Eid, New Year, etc.)

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Social Media Campaigns

1. Meme Marketing

Salman Khan—Bajrangi Bhaijaan

Campaign: Dialogues and emotional moments from the film inspired a flood of memes, especially on Twitter and Instagram (e.g., “Selfie le le re”).
Impact: The memes expanded the film’s reach to non-traditional audiences and kept the film trending for weeks after release.

Ranveer Singh—Gully Boy

Campaign: Ranveer’s “Apna Time Aayega” rap and other punchlines became viral meme templates.
Impact: Meme virality made the film a pop culture phenomenon, driving engagement and ticket sales.

2. Fan Art Contests

Shah Rukh Khan—Zero

Campaign: Before the film’s release, SRK’s team launched a fan art contest, inviting audiences to depict Bauua Singh (the quirky lead character).
Impact: Top entries were showcased on the official film handles; fans received signed merchandise, boosting loyalty and social media buzz.

Amitabh Bachchan—Thugs of Hindostan

Campaign: Yash Raj Films encouraged fans to create art featuring Amitabh’s ‘Khudabaksh’ persona, sharing the best on their platforms.
Impact: Created a sense of community and excitement, while leveraging Big B’s legendary status to drive participation.

3. Countdowns

Akshay Kumar—Sooryavanshi

Campaign: Leading up to release, the team ran a daily countdown with snippets, character reveals, and trivia.
Impact: Maintained momentum, encouraged daily fan interaction, and led to massive opening weekend numbers.

Shah Rukh Khan—Pathaan

4. Festival Tie-ins

Salman Khan—Prem Ratan Dhan Payo

Campaign: The film’s release was timed with Diwali. Salman Khan shared festival wishes, themed videos, and ran contests for families celebrating together.
Impact: The family-friendly, festive campaign resonated widely, boosting viewership.

Amitabh Bachchan—Badla

Campaign: For Holi, Big B shared themed posts and contest questions related to the film’s plot twists, engaging both festival and movie fans.
Impact: Increased festival-time engagement and kept the film in conversation during its theatrical run.

Akshay Kumar—Good Newwz

Campaign: For New Year’s and Christmas, the team shared themed memes and greetings featuring the cast, with hashtags like #GoodNewwzFor2020.
Impact: Content went viral, riding both holiday and film release waves.

Ranveer Singh—Simmba

Campaign: During Eid and New Year, Ranveer posted special greetings in character, which fans loved and shared.
Impact: Strengthened connection with diverse audiences, especially during high-engagement festival periods.

Summary Table

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