Creativity in advertising
Introduction
Source Image: https://www.linkedin.com/pulse/importance-creativity-advertising-mukesh-gupta
The English word creativity comes from the Latin term creare, “to create, make”; its derivational suffixes also come from Latin. The word “create” appeared in English as early as the 14th century, notably in Chaucer, to indicate divine creation. However, its modern meaning as an act of human creation did not emerge until after the Enlightenment.
Most people connect creativity with artistic tasks such as writing a novel, painting a picture, or composing music. While these are all creative activities, not all creative thinkers are artists. Many jobs need creative thinking, including positions in the worlds of business, science, and other specialized fields. Creativity is nothing but the process of creating something unique and new. Therefore, creative thinking is the ability to find something like a conflict between employees, a data set, or a group project in a new way. Employers in all industries want employees who can think creatively and bring new viewpoints to the workplace.
It’s significant to share your creative skills with forthcoming employers. Be sure to highlight in your job applications your ability to think creatively. To do this, you first need to recognize your own creativity.
Definition
According to Maria Popova, Brainpickings, “Creativity is a combinatorial force; it’s our ability to tap into our ‘inner’ pool of resources—knowledge, insight, information, inspiration, and all the fragments populating our minds—that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.”
According to Rollo May, “Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” Rollo May.
Sternberg & Lubart, Defying the Crowd, “A product is creative when it is (a) novel and (b) appropriate. A novel product is original, not predictable. The bigger the concept and the more the product stimulates further work and ideas, the more the product is creative.”
