Here are film case studies highlighting viral campaigns and regional film success through digital-first strategies: Viral Campaigns 1. RRR (2022) 2. Jawan...
Mass Media
Here’s a focused explanation of audience segmentation in India for youth-centric platforms like Instagram Reels, YouTube Shorts, Moj, and Josh—especially for film...
1. Urban vs. Rural Segmentation 2. Tier 1–3 Cities Segmentation 3. Language-Based Targeting Summary Table Segment Preferences & Visuals Distribution...
Audience Segmentation in India for Film Images Audience segmentation is the process of dividing a broad audience into...
Digital Publicity in India 1. Explosive Growth 2. Key Platforms & Formats 3. Trends in Digital Publicity...
Film production cycles typically consist of five major stages: Publicity windows vary based on the film’s scale...
This overview of Indian cinema highlights Bollywood, Tollywood, Kollywood, and other regional film industries. Here is an...
A. AGENCY–CLIENT RELATIONSHIP Introduction Nowadays building and maintaining a strong relationship is become challenging for both client...
Role of account planning in advertisingRole of Account PlannerAccount Planning Process A. ROLE OF ACCOUNT PLANNING IN...
DIFFERENT TYPES OF AD AGENCIES 1. Full Service These are the medium or large sized agencies capable...