Here are film case studies highlighting viral campaigns and regional film success through digital-first strategies: Viral Campaigns 1. RRR (2022) 2. Jawan...
Marketing
Here’s a focused explanation of audience segmentation in India for youth-centric platforms like Instagram Reels, YouTube Shorts, Moj, and Josh—especially for film...
Audience Segmentation in India for Film Images Audience segmentation is the process of dividing a broad audience into...
This overview of Indian cinema highlights Bollywood, Tollywood, Kollywood, and other regional film industries. Here is an...
In today’s world, where everyone makes use of internet, marketplaces are getting more and more crowded. In...
I. INTRODUCTION TO BRAND MANAGEMENT. A. MEANING OF BRAND. According to Kotler, a brand is a- “Name,...
HUAWAI CASE STUDY Introduction The corporation known as Huawei Technologies Co., Ltd. is based in China. These...
A. AGENCY–CLIENT RELATIONSHIP Introduction Nowadays building and maintaining a strong relationship is become challenging for both client...
Role of account planning in advertisingRole of Account PlannerAccount Planning Process A. ROLE OF ACCOUNT PLANNING IN...
DIFFERENT TYPES OF AD AGENCIES 1. Full Service These are the medium or large sized agencies capable...
