Social Media Campaigns 1. Meme Marketing Salman Khan—Bajrangi Bhaijaan Ranveer Singh—Gully Boy 2. Fan Art Contests Shah...
Advertising
I. RURAL MARKET STRATEGIES WITH SPECIAL REFERENCE TO SEGMENTATION, TARGETING, AND POSITIONING. Introduction Segmentation Rural markets in...
Rural consumer V/s Urban consumers- A. Understanding basic difference between Rural and urban consumers’ behavior B. Understanding...
Demography of Rural marketing: Population, Occupation Pattern, literacy rate, Income source, Expenditure Pattern, Rural Demand and Consumption...
A. Trailer & Teaser Strategy Introduction Hindi films often rely on emotionally resonant trailers to build anticipation,...
Introduction Globalization and modernization expose rural Indian consumers to global brands and urban lifestyles via media and...
Introduction People in India’s rural areas buy things based on a mix of traditional ideals and changing...
Digital Publicity in India 1. Explosive Growth 2. Key Platforms & Formats 3. Trends in Digital Publicity...
In today’s world, where everyone makes use of internet, marketplaces are getting more and more crowded. In...
I. INTRODUCTION TO BRAND MANAGEMENT. A. MEANING OF BRAND. According to Kotler, a brand is a- “Name,...