Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Mass Media
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Module-II Negotiation skills in media buying A. Negotiation Strategies B. Laws of Persuasion A. Negotiation Strategies If...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
THE FUNCTION OF MEDIA PLANNING IN ADVERTISING Media planning is the strategic foundation of any advertising...
Introduction to media planning and buying Media planning and buying is an important part of marketing...
Introduction The category of marketing known as “sports marketing” aims to raise awareness of sporting events, teams,...
