Digital Sales Funnel Introduction A digital sales funnel is a step-by-step picture of the path a potential...
Mass Media
I. BUYING DIGITAL ADVERTISING: AN OVERVIEW OF PAID MEDIA, OWNED MEDIA, AND EARNED MEDIA. INTRODUCTION Buying...
Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
MODULE-III Factors Affecting Media Mix Decision FACTORS AFFECTING MEDIA MIX DECISIONS Introduction Several factors affect media mix...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Module-II Negotiation skills in media buying A. Negotiation Strategies B. Laws of Persuasion A. Negotiation Strategies If...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
