![Programmatic Buying: [DSP (Demand side platform) or RTB (Real time bidding)]](https://rankernotes.com/wp-content/uploads/2025/08/a-generated-image-5-768x768.jpeg)
IV. Programmatic Buying: [DSP (Demand-side platform) or RTB (Real-time bidding)] Programmatic buying is an automated method for purchasing...
Management
Direct Buys From the Websites / Impact Buys A. Direct Buys from Websites in Digital Advertising Direct...
Module-1 Introduction to Media Planning Basic Terms and Concepts The function of Media planning in advertising Objectives...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
MODULE-III Factors Affecting Media Mix Decision FACTORS AFFECTING MEDIA MIX DECISIONS Introduction Several factors affect media mix...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
Introduction Sports consumers can be defined as individuals who engage with sports products, services, and experiences. Understanding...
