MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
Management
MODULE-III Factors Affecting Media Mix Decision FACTORS AFFECTING MEDIA MIX DECISIONS Introduction Several factors affect media mix...
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
Introduction Sports consumers can be defined as individuals who engage with sports products, services, and experiences. Understanding...
Introduction Sports marketing is an exciting and fast-evolving area that focuses on the promotion and sale...
Sports marketing and sponsorship entail the promotion and support of sporting events, teams, and athletes using...
Motivation means incitement or inducement to take the desired course of action. It means...
Introduction The category of marketing known as “sports marketing” aims to raise awareness of sporting events, teams,...
