MODULE-V SOURCES OF MEDIA RESEARCH Nielson Clear Decision (NCD for Print) Broadcast Audience Research Council Audit Bureau...
Marketing
Module-8 Communication Mix Introduction Communication mix, which is also called marketing communications mix or promotion mix, is...
Module-III Media planning Process Situation analysis and Marketing strategy plan Media Briefing Media objectives and target audience...
Introduction Media planners and buyers have different but connected jobs in the advertising process. By...
THE FUNCTION OF MEDIA PLANNING IN ADVERTISING Media planning is the strategic foundation of any advertising...
Introduction to media planning and buying Media planning and buying is an important part of marketing...
Introduction Sports consumers can be defined as individuals who engage with sports products, services, and experiences. Understanding...
Introduction Sports marketing is an exciting and fast-evolving area that focuses on the promotion and sale...
Sports marketing and sponsorship entail the promotion and support of sporting events, teams, and athletes using...
