In today’s world, where everyone makes use of internet, marketplaces are getting more and more crowded. In this case, the one having a strong brand would automatically come up into its own. There are various reasons why creating a strong brand is important especially where consumers are concerned. Below are 7 points of why branding is important to consumers:
1. Provides peace of mind
The main needs of customers when it comes to branded products are that, they want comfort, happiness, and satisfaction while they buy your products. When the brands the customers use gives a positive experience, it provides them peace of mind while buying the product.
2. Saves decision making time
For example, if you want to buy an air conditioner and you decide to search Amazon. You type in “Air Conditioner” and get 103,182 results. How do you list down to a manageable number of choices? You choose a brand. Type in “Whirlpool” and you reduce your choices to 1,318. Picking a brand helps reduce the chaos, making it easier to find what you are looking for.
3. Creates distinction
What allows us to select one noodles brand over another or over a generic product? Branding helps us define the product easily, with a minimum of thought. It shows what makes your product different and more desirable than other comparable products. In this you know what to expect as you are familiar with that particular brand. It offer safety and reduce the risk of disappointment.
4. Provides safety
Generally to avoid risk and seek safety consumers tend to buy branded products.
5. Adds value
Do you know the reason behind consumers paying higher price for branded products compared to the unbranded or generic products? Is it that, branded products are of better quality, gives better look and touch, or is it the brand’s stature in society? It’s probably a combination of each. Successfully branded products make more money for their companies by tagging higher prices on it.
6. Expresses who we are
What clothes do you wear? What car do you drive? What shoes do you wear? The brands we use states about who we are and who we want to be. People become emotionally attached to the brands they use in their daily lifestyle.
7. Reason to share
Everyone has an opinion about the things we experience, and we like to share them with others like our family, friends, relatives, neighbor, etc. Whether it’s a book, a movie, or a great meal, we become brand advocates when we share positive our brand experiences. Strong brands give consumers a reason to share their experiences.
For consumers, the way you manage branding represents the human side of your business, the side that they can relate to and form an emotional connection with. Why is branding considered so important in today’s world? Because strong branding helps to us to gain brand loyalty, customer retention, more conversions, new customers and future business. As people, the human mind is naturally drawn towards the shiny and exciting. In the same way, brand identities can provide real stand out – especially when it comes to products overloaded on shopping shelves.
Brands create an opportunity to allow products to speak for themselves. Strong brand creates an engaging visual identity, and utilize sound brand strategy, to ensure that their brand is the first choice in their consumer’s mind. If you want your business to stand out so that consumers are drawn towards you; this can be achieved through dynamic website design, digital design, packaging and a consistent tone of voice and messaging across your entire organization and through all of your customer touch points and marketing channels.
Social media platforms such as Instagram and Pinterest are giving customers spaces where they can share a snapshot of their lives, editing it to match the lifestyle that they want others to believe they have. Strong brands use these channels for advertisement in a perfect manner. Hence, it becomes a big part of their branding strategy. When thinking about consumer behavior, they are becoming more conscious of what a brand represents. They want to know if their values, morals, and aspirations mirror their own. If it does, this can really inspire customer loyalty. Today brands need to mold their brand story completely around their target audience’s hopes, aspirations and ethical considerations. To create a strong brand, you need a clear brand strategy with exceptional customer to create and retain loyal customers.
