A. MEANS-END CHAINING Introduction It is likely to cultivate a model of consumers’ cognitive and intellectual structure...
Shristi Dubey
A. AGENCY–CLIENT RELATIONSHIP Introduction Nowadays building and maintaining a strong relationship is become challenging for both client...
Role of account planning in advertisingRole of Account PlannerAccount Planning Process A. ROLE OF ACCOUNT PLANNING IN...
DIFFERENT TYPES OF AD AGENCIES 1. Full Service These are the medium or large sized agencies capable...
I. Advertising agencies Introduction An advertising agency, frequently stated as a creative agency or an ad agency,...